Cache Regional Theatre Company Final

POSTED: 8:30 a.m. MT, Feb. 26, 2008 FOR IMMEDIATE RELEASE

CONTACT: Lee Cannon
Publications Director
cannon.lee@gmail.com

LOGAN, Utah- Cache Regional Theatre Company (CRTC) is proud to announce its production of Disney's Beauty and the Beast. The show will run April 24 through May 5, 2008, on the historic Ellen Eccles Theater stage.

CRTC has been bringing northern Utah quality theatrical and musical entertainment for 25 years. "We create the opportunity for members of our community to come together and perform on this spectacular stage," said Floyd Salisbury, general director and president of CRTC. "The excellence of what we do is evident by the great support we receive from our patrons. Cache Valley is our home and we want to give the community another great event, this magical childhood story."

The cast of Beauty and the Beast ranges from high school seniors to university professors. Local superstar talent, Sarah Swenson, 20, will be playing the roll of Belle. "I have performed my whole life. This is my dream roll," said Swenson. Swenson will be joined by fellow Utah State University Ambassador, Lee Cannon, 21, who will play the Beast. Recently returning from a concert tour of eastern Europe, Cannon is eager to once again perform on the Eccles Stage. "The Cache Regional Theatre Company has become a second family to me. I am honored to come back to this organization and work with these fantastic people in this powerful musical," said Cannon.

Ticket information can be found at http://www.centerforthearts.us/tickets.html or 435-752-0026 ext. 14.

This production is a guaranteed success. I invite and encourage you to contact me with further questions about CRTC and the upcoming Beauty and the Beast production. Please feel free to call anytime during business hours.

Thank you,

Lee Cannon

Lee Cannon
Publications Director
cannon.lee@gmail.com
435-760-4128

###

CVAIA Update Final

Feb. 26, 2008

Financial Freedom Through Education

Emilie Wheeler
18 No. Idea Lane
Logan, Utah 84322

Dear Ms Wheeler,

I enjoyed your recent article in the Herald Journal regarding furthered funding of the Arts here in Cache Valley. As a following reader, I wanted you to know about this on going event in Cache Valley that is redefining lives.

Cache Valley Area Investors Association (CVAIA) is a group that meets bi-monthly to be trained in financial security. To educate participants in becoming financially independent is the goal of the program. Housed in the Cache County Chamber of Commerce at 7 p.m., every other Thursday, the program is free of charge and has already begun to change lives of participants across our community. The sessions are run by President Preston Parker, a professor from Utah State University.

This is an organization that is improving the standard of living in Cache Valley. You can benefit from it just as much as I can. Many people in our community are not aware of this phenomenal opportunity that we have.

I would love to give you more information about this excellent program. I will list my contact information along with the website where memberships can be created.

Thank you for your ever watchful eye in our community,

Lee Cannon

Lee Cannon
CVAIA Public Relations Representative
USU Ambassador
USU Textbook Faculty Coordinator
Cell 435-760-4120
Office 435-797-0818
cannon.lee@gmail.com
www.cvaia.com

Assignment #2: Press Release Stories, JCOM 2300

Faith in America

http://www.mittromney.com/News/Press-Releases/Faith_In_America_Address

The Mitt Romney for President team released this press release announcing Gov. Romney's decision to address the topic of religion. I chose three articles that were written from this press release:

http://marcambinder.theatlantic.com/archives/2007/12/romneys_religion_speech_pros_a.php

http://www.cnn.com/2007/POLITICS/12/04/romney.speech/index.html?iref=newssearch

http://www.boston.com/news/nation/articles/2007/12/06/local_mormons_await_romney_speech/

The first article is actually a blog post by political analyst Marc Ambinder. He simply lays out the possible pros and cons of Gov. Romney's "Faith in America" address. The neutrality of this piece is very evident. Six pros are presented along with six cons. The balance of positive and negative possible outcomes provides the reader with all options to form their pre-speech opinions.

The CNN, Romney: Religion address won't be 'a JFK speech', has a cautious tone. As a news article, CNN is expected to be unbiased. I feel that in this analysis by CNN on the Romney announcement does not live up to a silenced personal bias. By giving one true or positive statement, the author feels justified in stringing together unneeded information. The paragraph devoted to polygamy is completely irrelevant to the rest of the article. Overall I would view this article is leaning toward a skeptic neutrality. The article, however, did not address the press release very well. Only the first four paragraphs were about the press release and the last 11 paragraphs discussed topics indirectly linked to the press release.

The Boston.com article is definately biased. It is a very positive piece for the LDS Church and for Mitt Romney. Again, the focus is taken away from the actual speech. The focus is given instead to local LDS youth and a hope of understanding. The LDS reader felt very comfortable reading this article. I appreciated the feeling of optimism in the article and the personal connection that the author made with individuals within the community and religion. I would say that this was positive and passed an appropriate look into the effect this speech could have on the LDS population and the outlook on Gov. Romney's religion.

Step 3: Analysis

I will be completely honest, I was very frustrated by this assignment. It took me a very long time to decide what interest I wanted to persue. I realized how difficult it is for reporters to find a good press release and write an article that relates to the actual released document. Overall I felt that this assignment opened my eyes to the small but significant effect press releases can have. Before this assignment I thought that public relations was simply press release after press release. But now I see that press releases are but a drop in the bucket of public relations.

In the Mitt Romney press release, his campaign manager is quoted along with personal referrences to Romney. The quality of this press release was quite good. The target of this press release was the media, and they bit the hook. Gov. Romney needed a publicity moment and he wanted to speak about religious freedoms and faith. This press release forced every major news organization to produce multiple stories about the much anticipated speech.

I have learned a valuable lesson through this exersise. A press release must be intriguing, informational and worth writing about.

CVAIA Update

Dear Emilie Wheeler,

I enjoyed your recent article in the Herald Journal reguarding furthered funding of the Arts here in Cache Valley. As a following reader, I wanted you to know about this on going event in Cache Valley that is defining lives.

Cache Valley Area Investors Association is a group that meets bi-monthly to be trained in financial security. To educate participants in becoming financially independent is the goal of the program. The sessions is run by President Preston Parker, a professor from Utah State University. It is free of charge and has all ready begun changing lives of individuals across our community.

This is an organization that is promoting the standard of living in Cache Valley. You can benefit from it just as much as I can. Many people in our community are not aware of this phenomenal opportunity that we have. I would love to give you more information about this excellent program. I will list my contact information along with the website where memberships can be created.

Thank you for your ever watchful eye in our community,

Lee Cannon

Lee Cannon
USU Ambassador
USU Textbook Faculty Coordinator
Cell 435-760-4120
Office 435-797-0818
cannon.lee@gmail.com

CacheVAIA@gmail.com

Cache Regional Theatre Company

POSTED: 8 a.m. MT, Feb. 25, 2008 RELEASE ON: March 1, 2008

LOGAN, Utah - Cache Regional Theatre Company is proud to announce that this press release is being posted because I cannot find my hand written hard copy that I have of this press release. I will have another post as soon as I can find my origional and post it. Thanks for understanding!

Press Release: CVAIA

Cache Valley Area

Investors Association

http://www.cvaia.com/

POSTED: 10:30 p.m. MT, Feb. 12, 2008 FOR IMMEDIATE RELEASE

CONTACT: Preston Parker, founder

cachevaia@gmail.com

LOGAN, Utah - Cache Valley Area Investors Association (CVAIA) is an organization with a proven method of educating Cache Valley citizens in finance, investing and debt management.

President Preston Parker has a single goal: educate people. "Our program is designed to inject financial education into our community," said Parker. "Where education exists, risk is lowered." Defining a balance between earned and passive incomes, the CVAIA instructs people how to invest their money while doing the jobs that they love. "I know a gentleman, a millionaire, who is a garbage man. He loves being a garbage man and now he can pick up garbage without worrying about the next pay check," said Parker.

Highly trained professionals from the investing world instruct the course. The experience of these individuals is the base for this program. "These people have been there. They have invested money, and succeeded," said Larry McGruine, an active member of CVAIA. "I do not have to worry about testing the market with my money. I just follow the examples and guidelines set by CVAIA. I have never been disappointed."

The CVAIA was formally organized, August, 2007. The association has continued to meet on a bi-monthly bases. The meeting location is the Cache Chamber of Commerce, 160 N. Main St, Logan. The next meeting with be held Thursday, Feb. 21, 7:00 p.m. The seminars are free and registration will be completed on site.

This is an opportunity that Cache Valley residence could benefit from. Please contact us at the following email address or telephone number with follow up questions and to get more information.

Preston Parker

cachevaia@gmail.com

Telephone: Four-Three-Five-Seven-Five-Seven-Four-Five-Six-Zero

###

Cache Valley Area Investors Association: Rough Draft

Cache Valley Area

Investors Association

www.CVAIA.com

8:45 a.m. MT Feb. 11, 2008 FOR IMMEDIATE RELEASE

CONTACT: Preston Parker, founder

LOGAN, Utah - Cache Valley Area Investors Association (CVAIA) is an organization with a proven method of educating Cache Valley citizens in finance, investing and debt management.

Founder/President Preston Parker has a single goal: educate people. "Our program is designed to inject financial education into our community," said Parker. "Where education exists, risk is lowered." Defining a balance between earned and passive incomes, the CVAIA instructs people how to invest their money while doing the jobs that they love. "I know a gentleman, a millionaire, who is a garbage man. He loves being a garbage man and now he can pick up garbage without worrying about the next pay check," said Parker.

Highly trained professionals from the investing world instruct the course. The experience of these individuals is the base for this program. "These people have been there. They have invested money, and succeeded," said Larry McGruine, an active member of CVAIA. "I do not have to worry about testing the market with my money. I just follow the examples and guidelines set by CVAIA. I have never been disappointed."

The CVAIA was formally organized, August, 2007. The association has continued to meet on a bi-monthly bases. The meeting location is the Cache Chamber of Commerce, 160 N. Main St, Logan. The next meeting with be held Thursday, Feb. 21, 7:00 p.m. The seminars are free and registration will be completed on site.

This is an opportunity that Cache Valley residence could benefit from. Please contact us at the following email address or telephone number with follow up questions and to get more information.

cachevaia@gmail.com
Telephone: Four-Three-Five-Seven-Five-Seven-Four-Five-Six-Zero

Press Release: Burger Final

Burger Planet

(430)345-1234

Fax (430)345-1233
burgerplant@gmail.com
http://www.burgerplanet.com

POSTED: 8:15 a.m. MT Feb. 4, 2008 FOR IMMEDIATE RELEASE

CONTACT: Lee Cannon, Assistant Public Relations Account Executive

Burger Planet releases a fresh look and new healthy menu

GARY, Ind.- Burger Planet is proud to announce the addition of bestselling author, president and CEO of Looking Glass, Inc., and fitness guru, Jayne Petersen to the Burger Planet family.

Ms. Petersen joins the Burger Planet team in a time of health innovation. "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson," said Ms. Petersen.

An improved menu has been introduced in conjunction with Ms. Petersen's endorsement. Focusing on providing healthy options, the menu has added chicken breasts with a lettuce wrap option, a line of gourmet salads and multiple fruit choices (apples, grapes, peaches, pineapple and bananas). A national health awareness campaign, hosted by Ms. Petersen and Burger Planet mascot Corny the Clown, will begin May 12, 2008, the location will be Times Square, New York, New York. The campaign will cross the nation with stops in shopping malls and Burger Planet franchises. These events will provide a way for patrons to visualize the modern, healthier version of the fast food industry.

Burger Planet CEO, James E. Muellenbach III, said, "I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles." The recent success of Opal Whitcomb on Ms. Petersen's weight loss program is a success that can and will be duplicated in the lives of normal Americans.

Founded in an Indianapolis shack in 1934, Burger Planet has grown into the world's largest quick service restaurant chain. Burger Planet has served over 52 billion customers in 8,921 franchises located in 17 countries.

The new horizon of fast-food has arrived and Burger Planet is the standard bearer. If you would like to write an article about the Jayne Petersen endorsement or our new health oriented menu, please feel free to contact me.

Lee Cannon, media contact
(435)797-5555
cornytheclow@gmail.com

END

Press Release 2: Image Building

Burger Planet

(430)345-1234

Fax (430)345-1233
burgerplant@gmail.com
www.burgerplanet.com

POSTED: 8:15 a.m. MT Feb. 4, 2008 FOR IMMEDIATE RELEASE

CONTACT: Lee Cannon, Assistant Public Relations Account Executive

Burger Planet releases a fresh look and new healthy menu

Gary, Ind.- Burger Planet is proud to announce the addition of bestselling author, president and CEO of Looking Glass, Inc., and fitness guru, Jayne Petersen to the Burger Planet family. Ms. Petersen joins the Burger Planet team in a time of health innovation. "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson," said Ms. Petersen.

An improved menu has been introduced in conjunction with Ms. Petersen's endorsement. Focusing on providing healthy options, the menu has added chicken breasts with a lettuce wrap option, a line of gourmet salads and multiple fruit choices (apples, grapes, peaches, pineapple and bananas). A national health awareness campaign, hosted by Ms. Petersen and Burger Planet mascot Corny the Clown, will begin May 12, 2008, the location will be Times Square, New York, New York. The campaign will cross the nation with stops in shopping malls and Burger Planet franchises. These events will provide a way for patrons to visualize the modern, healthier version of the fast food industry.

Burger Planet CEO, James E. Muellenbach III, said, "I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles." The recent success of Opal Whitcomb on Ms. Petersen's weight loss program is a success that can and will be duplicated in the lives of normal Americans.

Founded in an Indianapolis shack in 1934, Burger Planet has grown into the world's largest fast-food restaurant chain. Burger Planet has served over 52 billion customers in 8,921 franchises located in 17 countries.

The new horizon of fast-food has arrived and Burger Planet is the standard bearer. If you would like to write an article about the Jayne Petersen endorsment or our new health oriented menu, please feel free to contact me.

Lee Cannon, media contact
(435)797-5555
cornytheclow@gmail.com


END

Press Release 1 (Final)

ABC Real Estate LLC
123 Creative Way
Logan, Utah 84341
http://www.abcrealestate.com/

POSTED: January 28, 2008 8:15 a.m. MT FOR IMMEDIATE RELEASE

President Bret Cob, Public Relations Director Preston Parker

LOGAN, Utah - ABC Real Estate LLC, an creative real estate investment program, announced the installation of a northern Utah branch today. The Logan team is tapping the market quickly in Cache Valley and is looking to expand the pool of investors.

ABC Real Estate uses the innovative concept of beneficiary directed equity holding land trusts. Personal, local, and reduced risk investments make ABC Real Estate an ideal investment plan for the middle class American. "We bring a network of individuals together, buy a home, pay for the home, and build credit for each investor. This is a win win situation for all those involved," said President Bret Cob.

Patterned after Bill Gatten's Hollywood real estate success, Cob formed a Utah model of the Californian land trusts. Based in Draper, ABC Real Estate has established a growing real estate investment market for the average Utah resident. "The wealthy continue to become more wealthy and those of us who are not wealthy stay in one spot. It is time that we change that in Logan. Investors in our program have an owner's mind set. We are providing the way for families to get into good homes and stay there," said Cob. Built upon four types of beneficiary, ABC Real Estate allows investors to sell their homes to the trust, invest their finances into the trust, be the credit holder, and or live in the home. "We do all the paper work and legal work," said Preston Parker. "We guarantee that this works. This is not leasing or renting. This is owning your own home. Our investors have an average APR of 10-40%, that is a huge turn around on your money."

ABC Real Estate is here now and is seeking investors. This is the time for action, the time to make a difference in the lives of middle class Americans. To invest or find more information please visit our website at http://www.abcrealestate.com/ or feel free to call our toll free line 1-800-ABC-REAL

END

Press Release 1

ABC Real Estate LLC

123 Creative Way

Logan, Utah 84341

www.ABCRealEstate.com

POSTED: January 23, 2008 8:15 a.m. MT FOR IMMEDIATE RELEASE

President Bret Cob, Public Relations Director Preston Parker,

LOGAN, Utah - ABC Real Estate LLC, an creative real estate investment program, announced the installation of a northern Utah branch today. The Logan team is tapping the market quickly in Cache Valley and is looking to expand the pool of investors.

ABC Real Estate uses the innovative concept of beneficiary directed equity holding land trusts. Personal, local, and reduced risk investments make ABC Real Estate an ideal investment plan for the middle class American. "We bring a network of individuals together, buy a home, pay for the home, and build credit for each investor. This is a win win situation for all those invovled," said President Bret Cob.

Formed around Bill Gatten's Hollywood real estate success, Cob has made a Utah model of the Californian land trusts. "The wealthy continue to become more wealthy and those of us who are not weathy stay in one spot. It is time that we change that in Logan. Investors in our program have an owner's mind set. We are providing the way for families to get into good homes and stay there," said Cob. Built upon four types of benficiary, ABC Real Estate allows investors to sell thier homes to the trust, invest their finances into the trust, be the credit holder, and or live in the home. "We do all the paper work and legal work," said Preston Parker. "We guarentee that this works. This is not leasing or renting. This is owning your own home. Our investors have an average APR of 10-40%, that is a huge turn around on your money."

ABC Real Estate is here now and is seeking investors. This is the time for action, the time to make a difference in the lives of middle class Americans. To invest or find more information please visit our website at www.ABCRealEstate.com or feel free to call our toll free line 1-800-ABC-REAL

END

Letter to Cousin

Dear Anne, January 14, 2008

Your last letter was awesome! It is great to hear that your swelling has gone down. I remember the last time you were pregnant, your feet looked like eggplants before Sage was born. I hope you continue to feel better and less bulged.

I am up in Logan and loving every minute of it. The snow and ice are annoying but my studies are keeping me happy. I decided on majoring in public relations. Many people do not know what public relations is and I wanted to tell you about it. Public relations is a fairly new field of study and very innovative. The program teaches me how to communicate with a purpose. I am learning how to develop a thought, process it into a message and then present that message as a personally tailored message, appealing to a specific group. Public relations is all about understanding. I have to understand the needs of consumers and convince them that they need what I am promoting. It is not marketing because marketing focuses on selling products while public relations promotes selling the company. The public relations side deals a lot more with the heart instead of the brain of the customer.

I have an internship this semester that will help me understand public relations even more. I will be the public relations and marketing director for the Cache Regional Theatre Company. I am excited for this chance to explore this field. I got the part of the beast in Beauty and the Beast with this company and am looking forward to making this show awesome both on and off the stage. I have been organizing publicity events, designing posters and arranging sponsors for the show. It will be spectacular when it is all done!

I hope to hear from you soon. Please send me love to Uncle Melvin and Aunt Beulah.

Love,

Lee